01
Marketing Operations
Campaign data, tracking plans, the machine behind the campaigns.
Power Automate and Make workflows replaced manual campaign extraction and documentation.
−20%recurring reporting effortJORGEMENA
Analytics · BI · Automation
I turn messy marketing, CRM and revenue data into attribution models, dashboards and automations that teams actually make decisions with — now with AI in the loop.
Bavaria, Germany · Nuremberg region
- 9+Years inside German companies
- 300K+Member platform owned
- 20%Manual reporting effort removed
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Analytics DNA
- 300K+member subscription platform, analytics owned end to end.
- 9years delivering inside German companies, Munich and Hamburg.
- Oneobsession: numbers every team agrees on before the meeting starts.
Master's in Applied Statistics. Nearly five years client-facing as a BI consultant, then five owning the numbers in-house. Microsoft-certified in Power BI and Power Automate, certified in Make. I build the boring plumbing so the interesting decisions get made faster.
The stack
Power BILookerTableauSQL
BigQuerySnowflakedbtPython
GA4GTMMeta CAPISalesforce
HubSpotMakePower Automate
n8nClaude CodeCopilot
Certified: Power BI Data Analyst · Power Automate · Make (Integromat) · Google Analytics
Five ways this profile reads
Hover or tap a card for the evidence.
02
RevOps & GTM Engineering
Sales and marketing systems that stay accurate as the stack grows.
CRM and lead-data hygiene on SQL and BigQuery pipelines, low-code automation across the funnel.
−25%conflicting metrics in reviews
03
Insights Consulting
Attribution and media effectiveness, explained to the people paying for it.
Multi-touch attribution and GA4 / Meta CAPI tracking audits for eCommerce and B2B SaaS clients.
+20%attributed revenue coverage
04
Data & AI Analyst
Spotting what should never be done by hand again.
Automation and AI potential identified and shipped: extraction, cleaning, validation and distribution of recurring reports.
−30%manual Excel reporting
05
Commercial Intelligence
Where the money actually comes from, and where it leaks.
Cohort retention by acquisition source surfaced high-churn segments and cut spend without touching revenue.
−10%wasted paid channel spendTrack record
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04/2024 — now
Senior Business Analytics Manager
InterNations GmbH · Munich
Analytics and data ownership across product, marketing and HR for a 300K+ member subscription platform. KPI governance, tracking audits, cohort retention, Power Automate workflows.
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01/2022 — 03/2024
Business Analytics Manager
InterNations GmbH · Munich
Unified funnel dashboards in Power BI and Looker, A/B test frameworks, multi-touch attribution and Python data-quality checks.
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04/2019 — 12/2021
Business Intelligence Consultant
Front Row GmbH · Hamburg
Client-facing attribution and BI projects for international eCommerce and B2B SaaS accounts. Self-service dashboards, tracking audits, ARR / MRR / churn analysis.
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04/2017 — 04/2019
Junior Business Intelligence Consultant
Front Row GmbH · Hamburg
Collected, cleaned and validated large client datasets with SQL and Google tools. Built the early campaign KPI dashboards.
What it looks like
Reporting and automation, shipped.
The German part
IN DEUTSCHLAND
German and Chilean citizen, nine years delivering inside German companies — Hamburg agency side, then Munich in-house. German business context is not something I have to be briefed on.
- LanguageGerman B2, working proficiency · English C1 · Spanish native
- BasedFranken, Bavaria · Hybrid possible in the right setup
- AvailableFrom 1 November 2026
- NationalityGerman and Chilean citizen