Verolux Lead Capture to Google Ads Audience

Verolux Lead Capture to Google Ads Audience A workflow diagram generated by Archify. 01 / Landing page 02 / Make.com scenario EX / Held back 04 / Google Sheets 05 / Pipedrive 06 / Google Ads Capture Clean + attribute Sync + activate Quote Form · name, email, company · Landing page › Capture Quote Form name, email, company Clean Names · umlauts + case · Make.com scenario › Capture Clean Names umlauts + case Lead Sheet · raw submissions · Google Sheets › Clean + attribute Lead Sheet raw submissions Clean Company · drop GmbH / AG · Make.com scenario › Clean + attribute Clean Company drop GmbH / AG Manual Review · no company match · Held back › Clean + attribute Manual Review no company match Map Campaign · utm + gclid · Make.com scenario › Sync + activate Map Campaign utm + gclid Pipedrive · dedupe, then create · Pipedrive › Sync + activate Pipedrive dedupe, then create Customer Match · seed audience · Google Ads › Sync + activate Customer Match seed audience webhook raw copy no match person + org + deal hashed email Legend User UI Agent logic Policy Context / trace Cloud service

Clean before the CRM

  • • One buyer types Verolux GmbH, VEROLUX, verolux antriebstechnik
  • • Umlauts and legal suffixes are normalised inside Make, not by sales
  • • Every raw submission is logged to Sheets before any edit

Attribution survives the handoff

  • • utm and gclid are mapped while the click is still attached
  • • Pipedrive receives the campaign, not just the lead
  • • Deal source is still accurate when the quote closes six months later

The loop back to spend

  • • Hashed emails from won deals seed a customer-match audience
  • • Google Ads bids toward buyers who actually order, not form fills
  • • Companies that will not normalise wait in review